Clarins Precious

sound design for an all-encompassing web3 focused campaign for Clarins

The collection represented the poetic theme of time reversal and featured a community driven NFT drop and an innovative augmented reality beauty filter personal to each user. The filter “bloomed” for one hour daily for a mesmerising effect.

The two artists chosen for the campaign were leaders in their distinct fields; Ada Sokół, digital artist and Ines Alpha, 3D make-up and AR artist and they worked side by side on both parts of the project.

I composed the soundtrack for both the NFT and the AR piece, created a soundscape for a Clarins event and also created the soundtrack for various social media posts.

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Credits

Client: Clarins

Creative Direction: Jas Rewkiewicz

Art direction: Christie Morgan

3D make-up + AR effect design: Ines Alpha

AR development: FFFACE.ME

video capture: Diane Sagnier

3D/CGI animation: Basil Denereaz

face tracking: Neels Studio

3D scanning: Arthur Lemaitre

NFT concept + design: Ada Sokół

NFT animation + production: Generous Studio

Sound Design: Ana Roman

agency: ALTAVA Group

web3 communities

BFF

HERVISIONS

ALTAVA

special thanks 

Chiara Scgalia 

Daeun Lee