GEICO: Special Audience

🌵 music and sound design for NotReal’s catchy video campaign for GEICO

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Sound design plays a crucial role in NotReal’s catchy video campaign for GEICO. Created to promote messages about ease and savings on coverage offerings, the campaign connects these themes with fun facts about animals and nature through innovative audio.

The four videos are designed with social media in mind: they are quick, eye-catching, and use quirky, electronic sound design along with a fun, bouncy groove to keep the motion engaging. This playful audio element not only enhances the visual appeal but also ensures the content is memorable and entertaining, effectively capturing and retaining the audience's attention.

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Credits

Client: Geico

Directed by: NotReal.tv

Produced by: Kasana.tv

Creative Direction: Milton Gonzalez & Valeria Moreiro

Executive Production: Roberto Connolly

Art Direction: Valeria Moreiro

Animation Direction: Milton Gonzalez

Design: Valeria Moreiro, Luján Borzi

Character Design: Milton Gonzalez

Animation: Juan Huarte, Joana Cabrera, Roberto Connolly, Milton Gonzalez, Yas Hanna

Cleanup: Juan Huarte, Joana Cabrera, Milton Gonzalez, Yas Hanna

Agency: Demo Duck

Producer: Theresa Brooks

Associate Creative Director: Kelsie Ozamiz

Lead Writer: Jarrett Hothan

Voiceover: Keith Miller

Music and Sound Design: Ana Roman